The members of the DMT team perceive visitor experience as multidimensional. Our know-how shows that an exhibition with outstanding hands-on and minds-on exhibits is a great base for visitor experience. But a well-engineered high-tech exhibits isn’t useful, if usability hasn’t been integrated from the beginning of the development process. It is necessary to identify target groups and their needs in order to design an exhibition, which stimulates the visitors, where they are comfortable and get involved. The resulting positive word-of-mouth advertising and the positive viral effects lead to a higher recurring visitor group.